Understanding clients

MONTREAL — Jacinthe Ladouceur is vice-president and general manager of American Express Global Business Travel (GBT), based in Montreal.

A 22-year veteran of American Express Global Business Travel, Ladouceur has held several senior and executive positions in Canada within the organization.

In recent months, GBT Canada recently launched an innovative traveller tracking tool as well as a unique unused ticket solution. The company was also selected as the official travel provider for the 2017 Canada Summer Games, assisting with end-to-end booking and providing 24/7 support for travellers including thousands of athletes, coaches, officials, employees and volunteers.

American Express Global Business Travel provides end-to-end corporate travel and meetings program management – for companies of all sizes and across all industries – through best-in-class booking technology, smart analytics, worldwide strategic partnerships and exceptional care.

“We provide great business insights on spending and travel behaviour for Canadian hotels. Hotels can explore our data to understand their clients,” Ladouceur said.

“We have access to all booking and geographical data that can help hotels gain a deeper understanding of their customers’ travel preferences and needs. They can see exactly how and when companies are spending their corporate dollars and come up with a pricing strategy to better serve their customers.”