Pinterest announces new travel‑focused advertising products

Premiere Spotlight is a new high-impact awareness ad solution designed to help advertisers reach audiences at scale when it matters most to them. With Premiere Spotlight, brands can exclusively own premium placements on the platform for a desired time period to promote their campaign for maximum visibility with Pinners.

Spotlight also features video ads in places like the search page, which is the first step for users to discover new ideas on Pinterest–taking up approximately 50 per cent of a mobile device's screen on Pinterest’s search page.

Furthermore, Travel Catalogs builds on Pinterest’s product catalog technology, allowing travel brands to easily upload their travel products to the platform. Once their catalog is uploaded, Pinterest automatically turns each listing into a dynamic product Pin with relevant travel booking information such as hotel brand name, pricing, images, descriptions and more as well as a link to the booking website. Brands can also target users on Pinterest based on location data provided in their feed to reach more travelers.

Catalogs are a brand's first step to proven shopping success on Pinterest. In fact, retailers who have uploaded their catalogs and tagged their products have seen nearly a 30 per cent increase in attributed checkouts (Source: Pinterest Internal Data, global, October 22-March 23 vs. October 21-March 22).

Pinterest data also reveals where in the world Pinners are planning to go this summer and how they plan to get there:

Destinations:

• Boards for Egypt are up 50 per cent and Mauritius are up 85 per cent

• Boards for Japan are up 270 per cent, Vietnam are up 135 per cent, and Sri Lanka are up 60 per cent

• Boards for Dolomites are up 75 per cent, Sicily are up 60 per cent, and Puglia are up 30 per cent

Transportation:

• Boards for “road trip usa” are up 75 per cent, interrail are up 70 per cent, and cruise are up 55 per cent

Tens of Millions of Pinners worldwide engage with travel content on the platform each month, using Pinterest to plan their travel and manifest their adventures (Source: Pinterest Internal Data, global, Oct 2022). Now, with Travel Catalogs, Pinners can go from inspiration to booking their dream holiday easier than ever. When a Pinterest user is planning to travel, they can simply click on a Travel Catalog Pin from a brand and book directly from their website.

“Whether you are supercharging brand awareness with Premiere Spotlight or turning inspiration into booked vacations with Travel Catalogs, our newest ad solutions have one shared goal: helping brands scale on Pinterest across the funnel. We want advertisers to reach the consumers they care about and drive them from discovery to decision to do—all in a more positive place online,” says Bill Watkins, chief revenue officer at Pinterest. Premiere Spotlight is now available in the US, UK, Canada, Germany, France, Australia. Travel advertisers worldwide will gain access to Travel Catalogs later this summer.

To learn more about Pinterest’s new ad solutions Premiere Spotlight and Travel Catalogs visit pinterest.business.com.