Fairmont Hotels & Resorts New Global Brand Campaign

Academy Award-winning actress and UNICEF goodwill ambassador Susan Sarandon star in a new role for Fairmont Hotels & Resorts.

Experience The Grandest Feelings is the global brand campaign paying tribute to the luxury brand's historic origins. The tradition of hospitality amid spectacular scenery around the globe firmly roots the Fairmont brand in nature and its preservation.

"Experience The Grandest of Feelings celebrates just that and captures the essence of all things Fairmont no matter the destination - city center, island retreat, and everything in between. The overriding sensation is being in a place that has meaning and feeling," says said Mansi Vagt, vice president, Fairmont Hotels & Resorts.

Directed by world-renowned director Nathalie Canguilhem, the campaign showcases five iconic locations, including Fairmont Banff Springs and Fairmont Hotel Vancouver. Over 30 years ago, Fairmont became the first luxury hotel brand with a comprehensive and global sustainability program, that now forms part of Accor's Planet 21 program. Safeguarding the planet's snow-capped mountains, treasured forests, and blue waters is integral to Experience The Grandest of Feelings platform.